“… I combined my passions for art, education, and technology into a career as an Instructional Designer.”
Marketo Free Video Library
When I first started at Marketo, long before it became Adobe Marketo Engage, they didn’t have any free training to give learners a preview of what our paid subscription would offer. After pitching a pilot episode I was able to secure funding to start writing and producing a series of video content.
To deliver each topic, I followed a format of Learn, Watch, Do, and Check. Learn and Watch were covered using videos. After the videos, learners are then directed to our Documentation for Do before returning to our learning platform to finish with a six question quiz for Check.
After completion of 30+ topics for the video library, each episode became clipped and recycled in both ILT and eLearning courses.
UI Simulation
Using Articulate Storyline my team used documentation combined with use cases to build simulations of the Marketo user interface based on screen captures and animations. This even works on mobile!
Adobe Digital Learning Services
After the Adobe acquisition, my team was redirected towards more traditional Instructional Design roles with training as a subscription service and a focus on ILT courses. Below is a link to a sample of a recent course that includes the introduction, first lesson, knowledge check, and accompanying activity guide.